No story untold.
It was Friday morning. I listened intently, waiting for the soft plop on the bristles of the doormat. The short, sharp snap of metal signalling its arrival.
I ran downstairs eagerly, grabbed the ink-scented stash and eagerly scoured the back page with black smudge-stained fingers. There it was. My poem. In print. In Squirrel’s Patch.
I was 7 years old at the time. But for as long as I can remember, I’ve always loved language, always had a way with words and always tried to be creative with communication. These days, I’m scouring the paper for my latest press releases or writing copy for creative clients but nothing gives me greater pleasure than well-written words. And a marketing plan to pull it all together.
Lexicomm was set up to help businesses communicate better. To market themselves better. To help companies find their voice and get creative with their content.
After 15 years in marketing, writing tenders, translating tyre descriptions, making MOTs exciting and creating charity case studies, I realised that the most effective form of communication is the one that has been around for ever (and with good reason). The story. Clear, concise and compelling storytelling.
Stories are at the heart of how we communicate and how we connect with others. We use stories to make sense of what is happening around us. Our memories are simply the stories we tell ourselves to remember something that happened. We use stories to explain things to others, often embellishing along the way to please, or motivate or persuade.
“Stories evoke emotions, portray our personalities and make things memorable.”
And the words we choose really are quite potent. Words compel people to act. A 60 second networking pitch. The call to action on an advert. An inspirational quote. A brilliant book. The words on a demonstration placard.
Have you ever written a post and then rewritten it a few days later, changing a few words to convey a different meaning, a different tone, a different ending? That is the power of the written word. To be read, and reinterpreted and remembered.
At Lexicomm, we love stories and we love words. We love thinking about words, we love playing with words, we love working with words. But above all, we champion clear, concise and consistent marketing. Words that compel. Stories that sell.
