Creative copy for a dazzling design agency
After a brand overhaul, we needed to put our new mission and values into the right words to use on our website and marketing collateral. Anita translated everything we were trying to say into characterful, emotive copy, that enabled our personality and purpose to really shine through. Anita is a skilful copywriter with a knack for capturing the heart and soul of your brand into writing. I would highly recommend her services to anyone wanting to use the power of words to create brand impact and engagement.
The plot
Meet Kate; the amazing, artistic and ambitious owner of a graphic design agency.
Cudos Creative creates clever design that brings brands to life. But it’s not just about pretty pictures. Their ethos is about designing creative that persuades and helps businesses grow.
Kate is exceptionally talented but she’s also incredibly modest and humble. Like most of us, she is uncomfortable writing about her business and the amazing job she does for her customers (I’m one of them, so I should know).
With a shiny new website in the pipeline to showcase her dazzling design skills, Kate was worried that the website copy didn’t stand up to the design (a tall order since her designs are so clever). She felt the content lacked personality and she wanted her story to shine whilst still sounding professional.
The twist
We love working with creative business owners to tell their stories. So, we popped our ‘Cudos Creative’ shoes on and immersed ourselves in their existing content and tone of voice guidelines. We also interviewed Kate to get a feel for the Cudos Creative brand.
Using a mixture of copywriting and editing, we crafted the website content to highlight her passion for business and design, in a creative but professional style.
The happy ending
Kate was delighted with the results:
I love everything you’ve written, and I’m so delighted to have beautiful copy for my lovely new site!
Seeing her story come to life through someone else’s eyes, gave Kate the boost of confidence she needed.
Reading the copy made me feel quite emotional, I could never have written that… it’s perfect
Now, with the words to complement her pictures, the Cudos Creative website captures Kate’s creative genius and brims with her brand personality. Her story shines through and she can focus on helping businesses grow with impactful design.
