The greatest show(case)
The plot
Meet Joe. Founder of CircusMASH; specialising in wide eyes, open mouths and “WOWs”.
For Circus MASH and sister company House of MASH, their world is a contagious whirlwind of colour, commotion and creativity.
But, this explosion of creativity meant that the website content was unclear, lacked structure and didn’t stand up to the spectacle of visual content on the site.
With beautiful new branding from Cudos Creative and mesmerising imagery and videos from their shows, Joe wanted some dazzling copy to echo the creativity, escapism and movement associated with the circus.
The twist
The chance to run away with the circus (even if only in our heads) had us turning cartwheels! So we took a deep breath and dived right in. With such strong branding and imagery we knew the copy had to be powerful to tell a story in its own right.
We used storytelling techniques and highly visual language to conjure up images of all that circus can be. We weaved a sense of movement and thrill into the copy to bring pages alive and we crafted punchy titles to draw readers in.
To enhance the full-on feelings that circus evokes, we actually pared back certain aspects to make the focus of each page pop. And resonate with potential customers.
Whilst working with Joe, we learnt that community and giving young people a voice were critical to the mission, so we made sure these values shone through.
The happy ending
Joe was so happy with our work on House of MASH, that he commissioned us to write the content for Circus Mash too. And to help showcase their incredible work, we rewrote 12 case studies to attract more of their ideal clients.
Joe was overwhelmed with the new content, so much so, he couldn’t stop reading it. Which we took as a good sign!
WOW. Absolutely fantastic, Anita – this is amazing! I can’t stop reading it. I love it all.
Joe Fearn, Director, Circus MASH
Circus Mash and House of Mash now have websites that bring their incredible work to life with words that stand up to the pictures. Their fresh new case studies showcase the impact they have on their customers, students and pretty much everyone they meet.
The new content is fun and fabulous and has turned their previously confused website content on its head. Which is, rather aptly, where Joe and his team are often found. On their heads.
If you’d like a website that is full of wow, see how we can add punch and personality to your copy.
